overview

Birthday Shoutouts

Bud Light partnered with Cameo for Business to create a campaign to brighten up a normally dreary December birthday season made even worse by a COVID lockdown. The activation was also meant to drive brand awareness and fan engagement.

Marketing Campaign
Social Sweepstakes
outcome

Brand Building

The result was Bud Light Birthday Shoutouts. Residents could enter to win personalized birthday shoutouts for their friends’ December birthdays from one of six UK-based celebs. This led to social content that was PERFECT for social sharing and created lots of positive buzz and social engagement among Bud Light’s target audience!

Results

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The solution

The Final Product

The results

A Proven Success

7X

Engagement vs. campaign average

92%

Positive sentiment Nearly 2x brand benchmark

100s

Of personalized Cameos delivered

7X

Engagement vs. campaign average

92%

Positive sentiment Nearly 2x brand benchmark

100s

Of personalized Cameos delivered

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case studies

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Bud Light partners with Cameo for Business for social sweepstakesBud Light partners with Cameo for Business for social sweepstakesBud Light
Bud Light partners with Cameo for Business for social sweepstakes

Bud Light partnered with Cameo for Business to create a campaign to brighten up a normally dreary December birthday season made even worse by a COVID lockdown. The activation was also meant to drive brand awareness and fan engagement.

View case study
View case study

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