
Birthday Shoutouts
Bud Light partnered with Cameo for Business to create a campaign to brighten up a normally dreary December birthday season made even worse by a COVID lockdown. The activation was also meant to drive brand awareness and fan engagement.
Brand Building
The result was Bud Light Birthday Shoutouts. Residents could enter to win personalized birthday shoutouts for their friends’ December birthdays from one of six UK-based celebs. This led to social content that was PERFECT for social sharing and created lots of positive buzz and social engagement among Bud Light’s target audience!

A Proven Success
7X
Engagement vs. campaign average
92%
Positive sentiment Nearly 2x brand benchmark
100s
Of personalized Cameos delivered
7X
Engagement vs. campaign average
92%
Positive sentiment Nearly 2x brand benchmark
100s
Of personalized Cameos delivered
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