overview

Snap x Cameo
Advertiser Program

This new program offers customers the ability to work with the Cameo for Business team to create custom, short-form video ads exclusive to Snap. Cameo for Business ads that run on the Snap platform have seen incredible results including lower CPMs, higher install rate, and unprecedented increases in ad awareness.

The Cameo for Business team worked with beta partners like Mattress Firm, Kraft, Molson Coors and 37Games to show that authentic, star-powered creative works. Take a look at the impressive results below.

The RESULTS

Success Stories
of Our Beta Customers

Mattress Firm launched a new campaign featuring NFL stars Jonathan Taylor and Cam Jordan, Olympian Kerri Walsh Jennings, TV personalities, and content creators, for their “Junk Sleep” campaign to increase awareness. Mattress Firm was able to test new talent and new messaging to see what kind of engagement would occur, driving an 8 point lift in ad awareness, which is 2x the category norm. The Snap Ads that leveraged Cameo talent had a video view rate that was 3x the retail category average.

Kraft’s Velveeta enlisted the help of Becky Robinson, Lady Camden, Lindsay Lohan, GaTa to celebrate a cheesy new lifestyle for their “Living La Dolce Velveeta’’ campaign.

Kraft’s Philly Cream Cheese also tapped Iyanna Jones, Jeni Britton, Andrew Zimmern, Trina, Kyle Cooke for their “You Don’t Just Taste It, You Feel It” to give folks a peek into their unique cream cheese combinations.

"We are constantly looking for opportunities that enable us to move at the speed of culture with our consumers and do so within our agile framework…We are thrilled with the positive brand equity results and learnings.” - Jess Vultaggio, VP, Head of the Kitchen, Kraft Heinz

Kraft’s Velveeta enlisted the help of Becky Robinson, Lady Camden, Lindsay Lohan, GaTa to celebrate a cheesy new lifestyle for their “Living La Dolce Velveeta’’ campaign.

Kraft’s Philly Cream Cheese also tapped Iyanna Jones, Jeni Britton, Andrew Zimmern, Trina, Kyle Cooke for their “You Don’t Just Taste It, You Feel It” to give folks a peek into their unique cream cheese combinations.

"We are constantly looking for opportunities that enable us to move at the speed of culture with our consumers and do so within our agile framework…We are thrilled with the positive brand equity results and learnings.” - Jess Vultaggio, VP, Head of the Kitchen, Kraft Heinz

Kraft’s Velveeta enlisted the help of Becky Robinson, Lady Camden, Lindsay Lohan, GaTa to celebrate a cheesy new lifestyle for their “Living La Dolce Velveeta’’ campaign.

Kraft’s Philly Cream Cheese also tapped Iyanna Jones, Jeni Britton, Andrew Zimmern, Trina, Kyle Cooke for their “You Don’t Just Taste It, You Feel It” to give folks a peek into their unique cream cheese combinations.

"We are constantly looking for opportunities that enable us to move at the speed of culture with our consumers and do so within our agile framework…We are thrilled with the positive brand equity results and learnings.” - Jess Vultaggio, VP, Head of the Kitchen, Kraft Heinz

“We started this test with two brands that fit perfectly into Snap’s 21+ demographic: Vizzy and Topo Chico Hard Seltzer. As relatively new brands in a crowded part of the beverage aisle, it’s critical for both to build meaningful connections with consumers while also developing their own distinct voices in culture. Molson Coors is always looking for first-to-market opportunities in emerging spaces, and partnering with Snap has allowed us to deliver against our strategy in an extremely efficient way, while creating breakthrough content that drives relevance for our brands.”

Brad Feinberg
VP of Media & Consumer Engagement, Molson Coors

“We started this test with two brands that fit perfectly into Snap’s 21+ demographic: Vizzy and Topo Chico Hard Seltzer. As relatively new brands in a crowded part of the beverage aisle, it’s critical for both to build meaningful connections with consumers while also developing their own distinct voices in culture. Molson Coors is always looking for first-to-market opportunities in emerging spaces, and partnering with Snap has allowed us to deliver against our strategy in an extremely efficient way, while creating breakthrough content that drives relevance for our brands.”

Brad Feinberg
VP of Media & Consumer Engagement, Molson Coors

WORK WITh US

Interested in participating?

Email snap@cameo.com or fill out the form below.
Availability limited while supplies last during promotional term. Eligibility criteria, minimum spend requirements and promotional terms and conditions apply. Please contact Cameo for additional details.

Let's get to work

Develop a plan with our marketing and events offerings, and level up your content’s quality and engagement.

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