Mattress Firm launched a new campaign featuring NFL stars Jonathan Taylor and Cam Jordan, Olympian Kerri Walsh Jennings, TV personalities, and content creators, for their “Junk Sleep” campaign to increase awareness. Mattress Firm was able to test new talent and new messaging to see what kind of engagement would occur, driving an 8 point lift in ad awareness, which is 2x the category norm. The Snap Ads that leveraged Cameo talent had a video view rate that was 3x the retail category average.

Mattress Firm launched a new campaign featuring NFL stars Jonathan Taylor and Cam Jordan, Olympian Kerri Walsh Jennings, TV personalities, and content creators, for their “Junk Sleep” campaign to increase awareness. Mattress Firm was able to test new talent and new messaging to see what kind of engagement would occur, driving an 8 point lift in ad awareness, which is 2x the category norm. The Snap Ads that leveraged Cameo talent had a video view rate that was 3x the retail category average.

Mattress Firm launched a new campaign featuring NFL stars Jonathan Taylor and Cam Jordan, Olympian Kerri Walsh Jennings, TV personalities, and content creators, for their “Junk Sleep” campaign to increase awareness. Mattress Firm was able to test new talent and new messaging to see what kind of engagement would occur, driving an 8 point lift in ad awareness, which is 2x the category norm. The Snap Ads that leveraged Cameo talent had a video view rate that was 3x the retail category average.

Mattress Firm launched a new campaign featuring NFL stars Jonathan Taylor and Cam Jordan, Olympian Kerri Walsh Jennings, TV personalities, and content creators, for their “Junk Sleep” campaign to increase awareness. Mattress Firm was able to test new talent and new messaging to see what kind of engagement would occur, driving an 8 point lift in ad awareness, which is 2x the category norm. The Snap Ads that leveraged Cameo talent had a video view rate that was 3x the retail category average.

Kraft’s Velveeta enlisted the help of Becky Robinson, Lady Camden, Lindsay Lohan, GaTa to celebrate a cheesy new lifestyle for their “Living La Dolce Velveeta’’ campaign.

Kraft’s Philly Cream Cheese also tapped Iyanna Jones, Jeni Britton, Andrew Zimmern, Trina, Kyle Cooke for their “You Don’t Just Taste It, You Feel It” to give folks a peek into their unique cream cheese combinations.

"We are constantly looking for opportunities that enable us to move at the speed of culture with our consumers and do so within our agile framework…We are thrilled with the positive brand equity results and learnings.” - Jess Vultaggio, VP, Head of the Kitchen, Kraft Heinz

Kraft’s Velveeta enlisted the help of Becky Robinson, Lady Camden, Lindsay Lohan, GaTa to celebrate a cheesy new lifestyle for their “Living La Dolce Velveeta’’ campaign.

Kraft’s Philly Cream Cheese also tapped Iyanna Jones, Jeni Britton, Andrew Zimmern, Trina, Kyle Cooke for their “You Don’t Just Taste It, You Feel It” to give folks a peek into their unique cream cheese combinations.

"We are constantly looking for opportunities that enable us to move at the speed of culture with our consumers and do so within our agile framework…We are thrilled with the positive brand equity results and learnings.” - Jess Vultaggio, VP, Head of the Kitchen, Kraft Heinz

Kraft’s Velveeta enlisted the help of Becky Robinson, Lady Camden, Lindsay Lohan, GaTa to celebrate a cheesy new lifestyle for their “Living La Dolce Velveeta’’ campaign.

Kraft’s Philly Cream Cheese also tapped Iyanna Jones, Jeni Britton, Andrew Zimmern, Trina, Kyle Cooke for their “You Don’t Just Taste It, You Feel It” to give folks a peek into their unique cream cheese combinations.

"We are constantly looking for opportunities that enable us to move at the speed of culture with our consumers and do so within our agile framework…We are thrilled with the positive brand equity results and learnings.” - Jess Vultaggio, VP, Head of the Kitchen, Kraft Heinz

“We started this test with two brands that fit perfectly into Snap’s 21+ demographic: Vizzy and Topo Chico Hard Seltzer. As relatively new brands in a crowded part of the beverage aisle, it’s critical for both to build meaningful connections with consumers while also developing their own distinct voices in culture. Molson Coors is always looking for first-to-market opportunities in emerging spaces, and partnering with Snap has allowed us to deliver against our strategy in an extremely efficient way, while creating breakthrough content that drives relevance for our brands.”

Brad Feinberg
VP of Media & Consumer Engagement, Molson Coors

“We started this test with two brands that fit perfectly into Snap’s 21+ demographic: Vizzy and Topo Chico Hard Seltzer. As relatively new brands in a crowded part of the beverage aisle, it’s critical for both to build meaningful connections with consumers while also developing their own distinct voices in culture. Molson Coors is always looking for first-to-market opportunities in emerging spaces, and partnering with Snap has allowed us to deliver against our strategy in an extremely efficient way, while creating breakthrough content that drives relevance for our brands.”

Brad Feinberg
VP of Media & Consumer Engagement, Molson Coors

37Games’ Puzzles & Survival worked with Cameo for Business to get Cedric the Entertainer, Ray Lewis, and Jon Heder to help them reach their goal of more downloads.

We produced 20 videos within 10 days, and by using familiar faces, 37Games was able to resonate with their US audience, resulting in a 1.5x lower CPI (cost per install).

37Games’ Puzzles & Survival worked with Cameo for Business to get Cedric the Entertainer, Ray Lewis, and Jon Heder to help them reach their goal of more downloads.

We produced 20 videos within 10 days, and by using familiar faces, 37Games was able to resonate with their US audience, resulting in a 1.5x lower CPI (cost per install).

37Games’ Puzzles & Survival worked with Cameo for Business to get Cedric the Entertainer, Ray Lewis, and Jon Heder to help them reach their goal of more downloads.

We produced 20 videos within 10 days, and by using familiar faces, 37Games was able to resonate with their US audience, resulting in a 1.5x lower CPI (cost per install).